segunda-feira, 28 de fevereiro de 2011
sexta-feira, 25 de fevereiro de 2011
Tutorial: Use iFrames no Facebook
Olá, amigos da MestreSEO.
Na semana passada conversamos um pouco sobre a nova fan page do Facebook. Vimos algumas mudanças consideráveis e o que ela poderá trazer de benefício para vocês que usam a rede social para divulgar sua empresa ou marca.
PS: Vale o parênteses aqui para a informação de que, agora, parece estar tudo bem com a nova fan page, haja visto que enfrentamos alguns problemas para visualizar as novas mudanças. Se você ainda não ativou sua fan page, entre no link de ativação do Facebook.
Outra coisa que comentamos há algumas semanas e que tem relação com a nova fan page, é a depreciação pelo FBML. Aquela linguagem própria, que surgiu como inovação e como meio facilitador para que os usuários alterassem suas páginas, agora não tem mais a mesma moral.
O Facebook implementou – e agora recomenda – o uso de iFrames para trabalhar nas fan pages. Mas será que foi uma boa mudança? O que ganharemos com essa troca feita pelo time desenvolvimento de Mark Zuckerberg?
No artigo desta semana, decidi fazer um guia rápido de como se trabalhar com iFrames dentro de sua fan page. Você verá, ao final da leitura, que foi uma bela alteração, principalmente para nós usuários que encontrávamos certas limitações com as aplicações em FBML.
Uma Página Dentro de Outra
Como o próprio subtítulo aí em cima, iFrame é um recurso que permite a colocação de uma página dentro de outra. Seguindo a mesma definição popular para o Facebook, o que basicamente poderemos fazer, com a liberação dos iFrames dentro da rede social, é jogarmos diversos conteúdos nas fan pages.
O caminho inicial para inserirmos um conteúdo por iFrame dentro da fan page, portanto, passa pela criação de uma página html dentro de seu site/servidor. Monte o conteúdo, hospede em seu site e guarde a URL.
Para exemplificar as ações, pegamos uma ferramenta recém-criada pela nossa equipe aqui na MestreSEO: a Suggest Extractor. Vamos supor que quero deixá-la para interação dos fãs da nossa fan page.
O segundo passo é criarmos uma aba customizada para este conteúdo. O Facebook decidiu que cada nova página colocada por iFrame é tratada basicamente com App. Uma idéia interessante, que discutiremos posteriormente num artigo mais direcionado à essa decisão.
Vá, portanto, para a página de Developers do Facebook. Logado em sua conta, clique no botão superior “+ Set Up New App”. Você navegará pelos campos básicos como se fosse criar um aplicativo para a rede social. Coloque o nome, aceite os Termos do Facebook e vamos ao próximo passo.
Preencha os campos. Coloque o nome, descreva sua página (se quiser) e escolha um ícone e um logo. Essas imagens ficarão colocadas ao lado do nome da aba que você decidiu anteriormente. Deixe um e-mail de contato, escolha os administradores e salve o processo.
Você irá para a tela de conclusão e verificação das informações do “aplicativo”. Clique, no menu de links à direita, em Edit Settings e volte para a página de informações do passo anterior. No menu à esquerda, entre em Facebook Integration.
Neste ponto, você precisa inserir as informações de onde está localizado o conteúdo que você irá jogar dentro do Facebook. Cole a URL de destino, apenas o domínio, no campo Canvas URL. Não se esqueça, claro, de marcar a opção iFrame (que já vem por default, mas é bom conferir).
Desça um pouco para preencher as informações da aba. Qual o nome que ela levará na home de sua fan page? O Facebook limita em 16 caracteres este campo. Em Tab URL, coloque o arquivo.html que você criou (ou o restante do domínio). Salve o conteúdo.
No topo da página, ao lado do título de sua nova criação, está o link “Back to my Apps”, clique e você será direcionado para a home de seu desenvolvimento. Você verá sua aplicação em destaque, como no passo acima, após salvar as primeiras informações. Naquele mesmo menu à direita, clique em Application Profile Page.
Você será direcionado a uma página padrão de aplicativo do Facebook. Você reconhecerá o layout se estiver acostumado em adicionar apps para suas fan pages. Não se preocupe em editar o conteúdo, mas sim em clicar no link à esquerda – Add to My Page (ou Adicionar à minha Página). Escolha a fan page que irá receber a sua nova criação e adicione o “aplicativo”.
Volte para sua fan page. Observe que sua criação estará lá, inclusive com o ícone que você escolheu:
Clique e veja o conteúdo!
Vale a Pena!
Repare como ficou mais fácil interagir e colocar novos conteúdos com iFrame. A criação de um aplicativo, via Developers do Facebook, pode gerar ainda mais oportunidades para você que está no mercado e deseja investir forte no Facebook. Pense em outras alternativas, não enxergue que isso é apenas um caminho para adicionar uma bela “welcome page” para sua página de empresa.
Quem sabe você não descobre uma veia de desenvolvedor de aplicativos e ganha ainda mais fãs? Pense nisso!
Um abraço e até a próxima semana!
Precisa de Ajuda?
Se você precisa de uma ajuda para montar a fan page, desenvolver estratégias, inserir o FBML e outras situações envolvendo o Facebook, procure-nos para uma consultoria. Basta entrar em contato para mais informações.
Crédito da imagem no topo: Erwin Photography
Artigo produzido por MestreSEO, empresa especializada em Otimização de Sites. Não perca a oportunidade de conferir as nossas ferramentas de SEO.
Artigo Original: Tutorial: Use iFrames no Facebook
Curso de SEO
Aproveite a oportunidade para participar do nosso Curso de SEO. Garanta já a sua vaga: http://www.mestreseo.com.br/curso-de-seo
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quinta-feira, 24 de fevereiro de 2011
terça-feira, 22 de fevereiro de 2011
40 New Digital Media Resources You May Have Missed
The long winter is almost over and as the weather gets ever better we at Mashable are hard at work bring you a list of tools and resources for your digital life.
Here you’ll find stories on how a computer beat Jeopardy champions, pics of the latest toys from this year’s New York Toy Fair, and a load of hands-on demos and impressions from the Mobile World Congress.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
Editors’ Picks
- HOW TO: Develop Ideas That Will Disrupt Your Industry
Disruptive thinking can help you reinvent your business and start solving problems you didn’t even know existed. Here are three strategies for re-imagining your industry. - What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense
When a class action lawsuit took shape against Taco Bell, the company readied its social media defenses and was able to mitigate a lot of reputation damage in the online space. Here’s a look at their strategies. - HOW TO: Stream Your Media to Every Device in the House
A growing number of companies are developing software and services to make sharing content across devices easier and less stressful. Here are some options worth looking into. - 5 Website Features You Can Easily Offload to Reduce Costs
There are pros and cons to hosting certain web features off-site. Here’s a breakdown of some of the most common options. - HOW TO: Jump-Start Your Career by Becoming an Online Influencer
Always wanted to be an influencer but didn’t know where to start? Here are 10 effective techniques. - Why Watson’s Win Doesn’t Make Humanity Obsolete… Yet
Despite Watson’s tremendous performance, it struggles with simple questions most humans can answer easily. - Just How Open Is Your Internet? [INFOGRAPHICS]
America, the champion of democracy and freedom, actually has more Internet censorship than some countries in Africa and South America, according to new research.
Social Media
- How We Use Social Media During Emergencies [INFOGRAPHIC]
Here’s an infographic showing the myriad ways social media helps us in our times of need. - Social Networking Americans’ Valentine’s Day Plans [INFOGRAPHIC]
How do Americans spend Valentine’s Day? Check out this infographic for insights. - 12 Ways to Use Quora For Your Job Search
Here are 12 ways to use Quora as a platform to build your reputation, establish your expertise, and get on the radar of recruiters and company execs for potential employment. - Google’s Valentine’s Day Doodle Through the Years [PICS]
Google’s first Valentine’s-themed Doodle appeared in 2000, so we took a look back at the search giant’s efforts through the years. - 12 Love-Themed Wolfram Alpha Easter Eggs for Valentine’s Day [PICS]
Whether you want to view romance-related quotes or discover what computational knowledge engines love, Wolfram Alpha has the answer with these fun Easter eggs. - Facebook Photos By the Numbers [INFOGRAPHIC]
Facebook’s photo collection is about 60 billion photos large. Its contents are broken down in this infographic. - HOW TO: Turn Your Facebook Profile Photo Into a Video
Learn how to replace your Facebook profile photo with a sound-enabled video. - Apple’s New Subscription Model & What it Means for Publishers
Apple has formally launched a new subscription feature for content publishers. - Apple vs. Publishers: Why Apple Already Won
In publishing, the balance of power has permanently, irreversibly shifted from the media companies to the tech firms. Here’s why. - HOW TO: Pick the Right Super Power for a Modern World [COMIC]
Modern technology means we no longer have to rely on radioactive spiders for all of our superhuman needs. There are far more efficient ways to be awesome in the 21st century.
For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.
Tech & Mobile
- Why Microsoft Is Nokia’s Last Best Hope [OPINION]
Microsoft may have been Nokia’s only option, but it is far from a guarantee of success. Still, here’s why these two computing giants are a good fit. - 10 iPod Touch 4G Cases That Stand Out From the Crowd [PICS]
We have found 10 iPod touch 4G cases that stand out from the crowd, whether that’s through an eye-catching pattern or a cool, customizable design. Check them out! - HANDS ON: LG Optimus 3D
We’ve had a chance to try out the LG Optimus 3D, the world’s first glasses-free 3D Android smartphone, and although the device is not without quirks, we’re impressed. - HANDS ON: Samsung Galaxy Tab 10.1
Here at Mobile World Congress in Barcelona, the Tab 10.1 is attracting more buzz than just about any other device. - 5 of the Best Streaming Media Services Compared
Here’s a look at how Netflix, Amazon Video-on-Demand, Hulu Plus, VUDU and iTunes stack up against each other. - The 10 Coolest New Toys at This Year’s Toy Fair [PICS]
The 10 coolest new toys at this year’s Toy Fair, with pictures. - HANDS ON: Sony Ericsson’s “PlayStation Phone”
The Xperia Play is an Android phone where the slide-out keyboard has been replaced by slide-out PlayStation controls for easy gaming. - 5 Top Social Games and Why They’re So Successful
Here’s a look at five of the most popular social games and how they manage to connect us in ways we wouldn’t have thought possible just years ago. - How Open Data Initiatives Can Improve City Life
Building apps that make use of government data may not be feasible for many cities, but opening that data up to the developer community has proven fruitful for some. - Hands On With HTC’s New Smartphones & Tablet [PICS]
Mashable managed to get pictures of every HTC device at the Mobile World Congress. Here they are. - Tablets of the Mobile World Congress [PICS]
Take a look at some of the tablets shown at the Mobile World Congress. - How the WordPress SEO Plugin Can Help Your Blog [INTERVIEW]
WordPress SEO is the latest, greatest SEO plugin solution for WordPress. We spoke with creator Joost de Valk about its features. - Why 3 Startups Are Betting That You’ll Want to Stream Your Browser History
To share a piece of content on the social web, you need to select it and input it into Twitter or Facebook. But what if you could stream your surfing habits to friends automatically? - 5 Ways Mobile Will Transform Commerce
As smartphones become so closely linked with our identities, the way we shop, pay and socialize around transactions will undergo a significant change. - HOW TO: Grow Your Sales and Revenue Using 2D Codes
Here’s a primer and some key examples of how top companies are using 2D codes in creative ways.
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.
Business
- 4 Small Business Mobile Predictions for 2011
With more than 70% of the world’s population owning a mobile phone, it’s time for small businesses to pay attention to mobile and begin planning their mobile strategy now. - How Facebook Deals Are Helping One NBA Team Connect With Fans
The Golden State Warriors are using Facebook Deals to enhance game night for Facebook fans. - How Small Businesses Are Using Social Media [INFOGRAPHIC]
See which social networks small businesses are using and how. - 8 Educational iPhone Apps for Small Business Owners
With more people using smartphones, companies can take advantage of mobile training options. Here are a few possibilities to consider. - 10 Online Tools and Tips for the Budding Entrepreneur
We asked a panel of 11 successful young entrepreneurs what virtual tools they use to stay lean, effective and productive. - How The iPad Is Helping Businesses Go Green
Apple’s iPad is helping businesses take on more environmentally friendly habits, enabling them to cut costs and save resources. - How the Auto Industry Is Embracing Social Media [INFOGRAPHIC]
This comprehensive infographic looks at how Ford, GM, Chrysler, Toyota and Honda are faring in the social media marketing world. - How Social Media Helped Toy Story 3 Win at the Box Office
Here’s a closer look at how Toy Story 3‘s social media marketing campaign helped it become the most successful animated film in history.
For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.
Image courtesy of Webtreats etc.
More About: business, Features Week In Review, gadgets, List, Lists, Mobile 2.0, social media, tech, technology
For more Social Media coverage:
- Follow Mashable Social Media on Twitter
- Become a Fan on Facebook
- Subscribe to the Social Media channel
- Download our free apps for Android, Mac, iPhone and iPad
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sexta-feira, 18 de fevereiro de 2011
O fenômeno das redes sociais no brasil
quinta-feira, 17 de fevereiro de 2011
segunda-feira, 14 de fevereiro de 2011
Bing Sending More SEO Traffic Than Yahoo! Search?
With some lower traffic smaller sites it is easy to get outlier data that is skewed & somewhat irrelevant (especially true if you have a website which happens to have relevant content in a category that Ask is spamming the heck out of Google in), but one nice thing about comparing Yahoo! and Bing against each other is that they are generally driven by the same relevancy algorithm. Of course Yahoo! and Bing may have different promotions added to their interfaces for certain query types, but if you take websites that are ranking for a wide basket of keywords you can generally see how the search engines are doing against each other at driving traffic.
Some categories (think mom from the mid-west who is a casual internet user) might have a bias toward using Yahoo! Search, but outside of areas where you might expect that sort of skew, I am seeing Bing drive more organic search traffic than Yahoo! is. Here are analytics images from 3 different websites so far this month that get quite a significant search traffic stream. These sites target different demographics from people in their 20's to 30's to 40's. And all 3 of them are getting more search visits from Bing than Yahoo! Search. And, looking at the data, this shift has been fairly significant over the past couple months.
This site gets tons of longtail traffic & ranks across a wide array of keyword.
This site is primarily driven by a few popular keywords & ranks #1 in both Bing and Google for them.
The reason this 3rd one is so Google heavy is because the Google algorithm likes the older site more & it does not have as many fresh links (which Bing seems to like more). It is primarily focused on a few core keywords where it ranks #1 to #3 in Google and #4 to #7 in Bing.
I suspect that Bing is still somewhat more selective with showing search ads than Yahoo! is (as Microsoft's online operation has been losing billions of Dollars per year & Bing is trying to win marketshare from Google, whereas Yahoo! is all about maximizing revenues per search). Yahoo! ads likely get a greater portion of the search clicks due to...
- ads being shown more frequently & more aggressively
- ads taking up more visual space (when Bing puts 4 ads above the organic results they put the URL and the description on the same line, whereas Yahoo! spreads them out across multiple lines)
Since Bing is sending more searchers onto the organic search results it means their real search share is over-represented if you look only at organic search visitors, but then as an SEO that is the main thing you are looking for - opportunity. It is a bit of a shame that on the above sites Google is still driving ~ 84% of search visitors, whereas Bing is still in the 16% range.
As Google comes over the top to bury the organic results by...
- expanding the default AdWords ad units to have longer headlines and a boatload of extensions
- entering broad consumer verticals like books and finance and offering customized local results
- running self serving ads in a bunch of categories like project management and even wedding planning
...they kill a lot of opportunity as their ecosystem becomes more closed and perverted.
If the trends hold true, then in some cases it seems like Google might drive SEOs below the fold for core keywords while still pushing strong traffic into tail. Bing still doesn't have the index depth to match Google's relevancy on longtail keywords, but at least they are not crowding out the organic results anywhere near as aggressively on core keywords.
How are you seeing Bing fare against Yahoo! & Google? Are you seeing growth from Bing? What sorts of sites are you seeing Bing do well on & what sorts of sites are you seeing Bing do poorly on?